Häsen Logo
Graphic design, 2020.
Client: Häsen (Mexico).
Graphic design, 2020.
Client: Häsen (Mexico).
Häsen is a distributor of sport clothes, mainly for women, but with some presence in the male market as well. The proposal of the logo had to show the dynamism and fashion look of the company. The design of the main letter, the symbol H, resembles a top and a pair of leggings as shown in the sketching process. This letter is a versatile element, as it could be used as a key graphic for branding.
The design of the main symbol, as well as the whole logotype was entirely based on the golden ratio.
