Logo and packaging design
Graphic design / Apr 2020
Client: Pronacen (Mexico)
Graphic design / Apr 2020
Client: Pronacen (Mexico)
Pronacen company in Mexico wanted to launch a new candy product based on tea flavours. The brand name was provided by the client and the logo and packaging design, needed to communicate the plant based flavours as the main ingredient of these new sweets.
The design for the packaging is depicting a natural and relaxing theme with illustrations of linden tea, passion flower, orange blossoms, mint, etc. And following this theme, the logo design has a handwritting base with a friendly look.
All the visuals were self made, incluiding the boxes for the visuals and the candy used on the back of the packaging. They were 3D modeled first, and then rendered.
The illustrations of the flowers and plants, were also conceived by hand and then put together as a pattern.
